10 Best Digital Marketing Tools to Use in 2023

Gone are the days for Yellow pages, Search engines have taken over. Soon, TV and billboard ads will be replaced by YouTube and display ads. The era for letters is almost over, emails have redefined the way we communicate. Going digital is no longer a luxury but a necessity!

Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.
– Neil Patel

In this digital age, you need to make use of tools that captivate your audience and relay the message in the way you intend it to reach the receiver. That being said, below are some of the tools you can make use of:

  1. MailChimp
  2. Sprout Social
  3. Canva
  4. Ahrefs
  5. Yoast
  6. Copy.ai
  7. Google Analytics
  8. BuzzSumo
  9. Trello
  10. MeetEdgar

1.Mail Chimp

MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.

You can track the traffic garnered from your campaigns — additionally, MailChimp offers multiple integrations with other SaaS companies. The tool is especially powerful for email drip campaigns. Ultimately, it’s a good option for engaging with your audience. Briefly put, if you want to harvest customer emails, send them customized or bulky emails, then MailChimp should be the solution for you.

Image result for mail chimp

MailChimp pricing is tiered from zero to USD 299/m with upto 2,000 contacts and 1 audience. Guess what? You can import your contacts from Google, Yahoo or so to MailChimp. Not only that, but you can also create sign up forms that can pop on your website or blog for customers to sign up and leave their emails together with other valuable information you have requested.

Maybe MailChimp may not be your fav, check its alternatives here: https://cpothemes.com/best-mailchimp-alternatives

2. Sprout Social

Sprout Social Image
Homepage for SproutSocial

Social marketing is hard work. But the right tools can help your team save time and focus on the true value of social: creating real connection with your audience.
– Sprout Social

When it comes to social media scheduling, management, listening, reporting, publishing, CRM, content creation and engagement, Sprout simplifies the hard work of social so your team members can focus on delivering the most value to your business. You can link all of your Facebook, Twitter and Instagram accounts and manage them as a team using Sprout Social. The cool features are, it allows cross-posting at the click of one button, it gives options for Admins to approve posts before they are send. The list of the all functions are almost endless. Check it for yourself here: https://sproutsocial.com/social-media-management/. Sprout Social is used by over 20,000+ brands around the world, in industries ranging from education, hospitality, fashion, tech, digital marketing agencies, and everything in between.

Read more about how to use Sprout Social here…

3. Canva

Price: Plans start free, $12.95/month for teams, or custom pricing for enterprises.

Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It offers an aesthetically pleasing, simple way to design your own logos, presentations, images, or graphs based off your team’s needs.

Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using their vast image collection.

For me, Canva’s strength lies in its ability to bring clients and potential clients together. Although Canva can be used by small companies, we see an increasing trend of businesses using Canva to create custom marketing materials for their entire company. With this newfound popularity, I am confident that Canva will continue to get more exposure!


Price: Tiered pricing, ranging from $99 to $399

Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.

Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.

The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors’ sites.

Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It’s easily the most robust product in this space.

5. Yoast

Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a Flesch Reading Ease score.

Price: The Yoast plugin for WordPress is free, but the paid premium plans range based on the number of sites you need to be monitored.

Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to help you optimize your content for search engines. It’s updated to reflect Google’s algorithm every two weeks, so you can always stay up-to-date on your SEO.

6. Copy.ai

Copy.ai is an Artificial Intelligent-powered copywriting tool that helps you write better content for your website or ad campaign. With their powerful AI engine, you can quickly identify the key phrases related to your business or product, create templates with the tailored copy.

A lot of creative people rely on copy.ai for helping them come up with new ideas and concepts. The AI-powered copywriting tool offers a simple yet powerful set of tools to help you generate high-quality content.

Price: starts from free for 1 week and subscription is USD 35 per month or any custom plan for larger teams.

The copy on our website is from the copy.ai software! Check copy on these social media handles as well: Ford Zimbabwe, Diapers On The Wheel and Company Registrations Zimbabwe. It was created in a split second using copy.ai!

You can save your copy within your account or copy and paste it to say a Word document or wherever you want it to be.

Take a look at copy.ai now!

7. Google Analytics

Price: Free

Google Analytics is the gold standard for website analytics. Nowadays, it’s hard to operate as a digital marketer if you don’t have some level of Google Analytics expertise.

At its most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn more about user engagement.

Truthfully, barely a day goes by that I don’t use Google Analytics. To learn more, check out The Ultimate Guide to Google Analytics in 2019.


BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them.

You can look up trending topics and define the scope of your search to generate both evergreen content, or trending content aimed at your desired audience.

From there, you can look at your content’s analytics and social mentions, and then measure performance accordingly.


Price: The SEMrush web app starts from as little as USD $119.95 per month to USD $ 449.95/ month

In search engine optimization (SEO), speed is often overlooked as one of the most important factors. You want to rank content on search engines efficiently so that potential customers can see it and be directed towards it. One of the best tools to help you speed up your content writing are tools such as SEMRush. This tool allows you to register for a free account and step through a process that will eventually deposit your code into the right position on the SERP. The process is simple and takes no more than a few minutes.

SEMrush is an incredibly powerful tool for SEO. It scans through every website you visit and gives you instant feedback on any links that don’t look right or duplicate content that should be on your site. It gives you detailed meta-information on each page, so if there are links pointing to pages that aren’t really yours, it’ll tell you about it and let you decide whether or not to go ahead and fix it. It’s incredibly easy to use, and worth the money if you’re looking for more content on your site.

9. Trello

Trello is a content management tool that many organizations use for brainstorming and strategizing content.

The reason Trello is so appealing is that it’s free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online — even if your team is remote or global. Additionally, it’s easy to assign multiple employees to a card, so you know who’s in charge of writing, editing, or adding CTA offers to a post.

Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.

Check other Trello alternatives like ClickUp.com , Asana or Monday.com 

10.Meet Edgar

Price: $49/month

MeetEdgar is an excellent social media management tool.

Using the browser extension, it can write posts and extract up to five important highlights from your posted content for you to easily share. You can sort your content into categories and decide when you want content shared from each category.

It allows you to schedule posts 24/7, and if your queue runs out, it will mine previous posts and re-share them — which you can start and stop at any time. You can also use MeetEdgar to run A/B tests on your content to find the most optimal language and content for your posts.

MeetEdgar is integrated with LinkedIn, Twitter, Facebook, and Instagram.


It’s important to choose a digital marketing tool that’s right for you. Whether it’s about content creation or promoting your products on social media, it will help you grow your audience and bring in more traffic.

That being said, try each and every tool to see which saves your time, energy, money and at the same time allows your message to be relayed to the intended audience.


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